For those outside the kpop world, it might feel like BTS popped up out of nowhere and started to dominate the global music charts overnight. That, of course, isn’t true and in the words of the great Kenau Reeves ‘I’m a 10-year overnight success’, BTS has been on the music scene as a group since 2012/2013, with individual members starting their music careers underground since the early 2010s and before. But what makes BTS so successful?

There are hundreds, if not thousands of kpop groups. Some more successful than others and at the start of the early 2010’s only those…

Amy Montague

Content executive, charity co founder and (almost) published author for 2021.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store