For those outside the kpop world, it might feel like BTS popped up out of nowhere and started to dominate the global music charts overnight. That, of course, isn’t true and in the words of the great Kenau Reeves ‘I’m a 10-year overnight success’, BTS has been on the music scene as a group since 2012/2013, with individual members starting their music careers underground since the early 2010s and before. But what makes BTS so successful?

There are hundreds, if not thousands of kpop groups. Some more successful than others and at the start of the early 2010’s only those groups from ‘the big 3’ entertainment companies in Korea were deemed good quality. Groups such as SHINee, SNSD, 2NE1 and Big Bang all came from one of these 3 top entertainment companies. This lead to TV shows (think Top of The Tops type entertainment) giving these groups more screen time — there was a huge amount of bias within the entertainment world. …


Amy Montague

Content executive, charity co founder and (almost) published author for 2021.

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